Claire with her Great Taste Award for vanilla fudge What The Fudge creator and founder speaks to us at BeautyTies about her journey in creating such an impressive brand from scratch. The company has gone from strength to strength with impressive fudge creations and the best quality of products. So grab a cuppa, have some positivi-tea and enjoy our interview with Claire Brennan. Beauty Ties: Hello Claire, thanks for joining us. How do you come up with the ideas for the different flavours and styles of the fudge? Claire : I don’t know how to explain it, they just kind of happen! I never really over think ideas, if an idea comes to me I act on it straight away and can’t rest until it’s perfected! Beauty Ties: How did you start making the fudge? Is it a family recipe? Claire: It all started when we had a new kitchen installed in 2014. I started doing more baking, and one day tried making fudge. It turned out ok, but I wanted it to be better. I made more